It is important that the company's Logistics strategy is truly integrated with the overall business strategy. It is no longer appropriate to hand down a business plan and instruct the logistics manager to support it.

In many businesses, fulfilment of customers' expectations has become more important than the product itself. In the customer's mind, the product quality and price are assured, but the preferred suppliers are those with the logistical capability to consistently excel in availability, completeness of orders, and delivering when promised.

Using traditional thinking, this would mean ever-higher stocks, bigger warehouses, and excessive transport capacity. RESPONSE helps clients to formulate a customer-oriented logistics strategy, often replacing inventory with information, and increasing the productivity of the human and physical assets by working smarter, not harder.

A Logistics Strategy assignment usually entails the establishment of a clear vision of the future goals and modus operandi of the business, and a well-aligned Logistics vision to support it. Many barriers, real and imagined, are usually discovered during the process, and a realistic strategic plan is developed by finding enablers to overcome each one.

John Atherton is a seasoned Logistician, accustomed to operating at this level, and will bring innovative solutions drawn from personal experience and from latest developments from all over the world. Often, a strategic review of this kind provides a breakthrough in the use of Logistics to gain discernible competitive advantage.


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Last Updated 13 February 2013

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